Scoring Points: How Tesco Is Winning Customer Loyalty by Clive Humby, Terry Hunt

Scoring Points: How Tesco Is Winning Customer Loyalty Clive Humby, Terry Hunt ebook
Page: 276
ISBN: 074943578X, 9781417563029
Publisher:
Format: pdf

[Quoted in the book: Scoring Points: How Tesco is Winning Customer Loyalty]. Humby, Clive, Terry Hunt and Tim Phillips (2003), Scoring Points: How Tesco is. We were honoured to host high profile industry experts, including Sir Terry Leahy, former CEO of Tesco, who gave a thought-provoking keynote address on his experience of management in the retail sector. Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Over 350 executives from 42 countries and over 140 companies in the retail sector joined us in Amsterdam for an action packed agenda, exploring how retailers should differentiate to win customer loyalty. A good read on loyalty cards is Scoring Points: How Tesco Continues to Win Customer Loyalty Hope this helps. Posted by carrie77 on 4/9/2007 at 7:42 AM Moderator. Tesco Clubcard has blossomed into the United Kingdom's number one retailer, the world's most successful Internet supermarket, and a superior example of CRM success. Instead of building the largest data store it could, Tesco initially set out to build the smallest store of data that would give useful information. Winning Customer Loyalty, London: Kogan Page.